initial request
The client wanted to create a professional and animated New Year’s greeting video for a holding company comprising three entities (two biotech firms and a research laboratory). The goal was to convey the group’s shared values—professionalism, expertise, communication, quality, support, and commitment—while preserving the unique identity of each company.
The tone needed to be scientific and refined, while remaining festive and elegant, without leaning too heavily into marketing
Answer
To meet this request, I designed a smooth and dynamic animation based on a strong visual metaphor: circles. These represent champagne bubbles, boiling solutions in a laboratory, and molecular atoms—elements found in the logos of all three companies. A distinctive color palette: Each company is represented by a unique gradient, ensuring clear identification.
Subtle yet festive animation effects: Glow and sparkle effects enhance the celebratory feel. Rotations and pop-ups add dynamism without compromising professionalism. Handwritten text for the greetings: Adding a warm, human touch.
The result: A cohesive, elegant, and engaging greeting video that highlights the group’s identity and values while remaining accessible and festive
Animated greeting card for the Atlanta Group, a group of 3 biotech companies
Other works
