top of page
The cultural break
Florence's blog
Here you'll find information, advice and studies on visuals and science. Everything you need to make the link between scientific rigor and effective communication !

All Posts


5 MISTAKES THAT WASTE TIME BEFORE A SCIENTIFIC CONFERENCE
I still remember those sleepless nights before my conferences. The race against time to finalize my posters, the trips back and forth to the printer, the slides redone at the last minute because “something wasn't right” without really knowing what. At the time, I would have given anything to get just a few hours of sleep. Now that I've switched to graphic design, I realize how much time I wasted because of certain mistakes. Mistakes that I still regularly see among the resear
florencedaubine
Dec 15, 20254 min read


TRANSFORMING DENSELY WRITTEN TEXT INTO STRIKING VISUALS: MY STEP-BY-STEP METHOD
My 5-steps method to improve your densely written text into striking visuals
florencedaubine
Nov 13, 20254 min read


PRACTICAL GUIDE: HOW TO CREATE ATTRACTIVE AND EFFECTIVE SCIENTIFIC POSTERS?
Let's be clear: creating a scientific poster can seem daunting. Between the mass of information to condense, the choice of visuals, and...
florencedaubine
Sep 11, 20257 min read


HOW OUR BRAIN PERCEIVES COLORS: APPLICATIONS FOR VISUALIZING SCIENTIFIC DATA
Why does a simple logo, poster or color scheme capture us instantly, sometimes even before we've had time to think about it? Because our...
florencedaubine
Jun 19, 20254 min read


THE SHARED ITERATIVE PROCESS: HOW SCIENTISTS AND DESIGNERS USE THE SAME CREATIVE MECHANISMS
At first glance, the worlds of scientific research and graphic design seem to belong to diametrically opposed universes. On the one hand,...
florence daubiné
May 5, 20253 min read
bottom of page