Visual Identity for BOOST
research institute
At a glance
Client: Director of a research lab
What we did: Complete visual identity
Context & Objectives
This academic research laboratory needed to create a logo and visual identity for a European initiative formalizing the collaboration between two scientific entities. The identity had to embody key values such as transition, exchange, nature, and quality of life, while remaining appropriate for an academic and institutional audience.
The main objective was to:
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develop a clean, contemporary visual identity that highlights the fluidity of exchanges and the natural transition between the collaborating entities
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convey a scientific, human, and sustainable vision that perfectly aligns with the ambitions of the BOOST initiative
My Approach
To address this, I applied my complete “Credible Identity” approach, designed for scientific organizations in the early stages of development or growth that want to strengthen their credibility through a professional, consistent, and reassuring visual identity:
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Strategic definition of the organization’s stance, values, and mission → To establish clear and consistent foundations before any visual design work begins.
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Creation of a mood board → To translate the organization’s stance, values, etc., into a clear artistic direction.
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Creation of a cohesive visual universe → To build a professional, recognizable, and credible identity.
Results achieved
This project helped create a strong identity that brought the two entities closer together
Everything went very smoothly! I felt that you really took the time to address my needs, all while meeting deadlines within a tight schedule and maintaining excellent communication. Thank you for your professionalism!
Elena Keuleyan
INRAE
Other works
