credible identity

blueprint

Designed for scientific organizations in the early stages of development or growth. This service helps you build credibility, instill confidence, and attract talent and funders by thoroughly immersing ourselves in your organization’s values, mission, and approach before strategically translating these elements into a cohesive and aligned visual identity.

Attract new talent and build credibility with investors and funders

This service is for you if:

You are a scientific organization in the process of being established or expanding, and you want a professional and reassuring visual identity that encourages top talent to apply and investors to commit funds.
You feel that your organization’s image is perceived as unprofessional or unappealing. Your institution or startup has an outdated logo, an aging website, and cobbled-together PowerPoint presentations. The overall impression does not reflect your organization’s scientific rigor or ambition.
You want a cohesive brand identity that finally reflects the level of professionalism of your lab or startup to attract talent and reassure investors.

You’ll receive everything you need to project a professional image:

A set of logos suitable for use across all media
A harmonious and contrasting color palette that’s easy to use
Fonts that reflect your values
Consistent iconography
A brand guide to serve as your reference

In option:

Design of business cards and stationery
Design of slide templates (presentations) and social media posts
Creation or optimization of a social media profile
Creation of a personalized digital signature

Close collaboration to build trust and project an image that reflects who you are.

Starting at €1800 (excl. tax)

Pay in 3 installments

How the service works in practice:

01.

Strategic definition of your brand positioning, values, and mission to establish a clear and consistent foundation before any visual design work begins.

02.

Creation of a mood board to translate your brand positioning, values, etc., into a clear artistic direction.

03.

Creation of a cohesive brand universe to build a professional identity that is recognizable and credible to recruits and investors.

What this offer provides:

You can leave the visual design to someone who understands the scientific world, allowing you to focus on your research, management, and fundraising. You’ll no longer waste hours tinkering with PowerPoint or Canva.

You’ll arrive at the incubator or in front of a panel with a project that already looks “real” and credible, not just an academic concept.

You’ll feel confident when presenting your organization: a clear message, a cohesive visual identity, and no “temporary fixes.”

You’ll feel that your image aligns with reality: innovative, serious, stable, and credible…

It takes about three months to develop a usable visual identity
It’s certainly an investment, but it’s not money thrown out the window. A complete identity inspires confidence, especially with clients, investors, or partners. It conveys a sense of maturity, even for a young company. That’s what puts people at ease.

I offer payment plans in three installments.
The phase 1 (strategy: positioning/values) is precisely designed to clarify your positioning and help you refine your pitch through this preliminary work.

To go deeper

I offer—together with Inga Gérard (founder of IG Scientific Marketing, with twenty years of experience at the heart of marketing and communications in the life sciences)—a compact half-day marketing workshop and a personalized visual kit to help biotech startups lay the groundwork for marketing and communications, and build a solid, impactful, and distinctive visual identity from the very start.

Find out more

Ready to boost your credibility and inspire confidence?

To get started, simply book your introductory call.

Book my spot