A Brochure That Converts
Biotech
At a glance
Client: Sales Manager
What we did: Redesigned and updated the existing brochure
Context & Objectives
This biotech company wanted to update its brochure, which had been in use for several years. My client no longer felt that her message aligned with the brochure she was presenting to her prospects. She felt that the visuals and content were out of step with what the company offers today. She therefore called on me to review the content and harmonize the visuals.
The main objective was to:
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update the content to make it more accessible to my client’s target audience
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align the design with the current brand guidelines
My Approach
To address this, I applied my comprehensive “Visibility Enhanced” approach, designed for established organizations that are no longer satisfied with their current image and want to increase their visibility through clear, consistent, and perfectly aligned communication materials:
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Clarification of the communication campaign (objectives, targets, methods) → So that every message reaches the right audience with the right angle.
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Audit of the visual identity and redesign if necessary → So that every message reaches the right audience with the right impact.
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Development of materials → To create print and digital materials tailored to the strategy and aligned with the identity.
Results achieved
This project made it possible to:
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enhance the client’s credibility
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increase its impact on its target audience
Other works
