Brochure for Solace fitness studio
initial request
The client wanted to create an attractive, harmonious brochure to present its fitness and wellness studio, which offers pilates, yoga and meditation classes. The aim was to convey the idea of a sanctuary of peace and vitality, accessible to all ages and profiles, from families to senior citizens.
The studio’s core values - inclusivity, conviviality, sharing, trust and accessibility - were to be emphasized, through a soothing and engaging visual identity.
Answer
To meet this demand, I designed a modern, fluid brochure that reflects the studio’s warm, serene ambience: a palette of soft, natural colors (greens, oranges and blues) to evoke well-being and positive energy. Airy, dynamic layout, with rounded shapes and flowing graphic elements, inspiring flexibility and serenity. Inspiring and inclusive visuals, highlighting the diversity of practitioners and the accessibility of courses. Modern, welcoming typography, in harmony with the studio’s values.
The entire design was conceived to create an engaging and comforting visual experience, allowing future members to project themselves into this place dedicated to well-being and balance.
Other works
