LinkedIn article for World Osteoporosis Day
initial request
The project was part of World Osteoporosis Day. The client wanted to publish a LinkedIn article to demonstrate their scientific expertise in the field and reach an audience of scientists with knowledge of the subject. The challenge was threefold: to produce content that was rigorous like a scientific article, clear like an educational presentation, and engaging like a discussion among peers. The project involved writing an article in English on the pathophysiology of osteoporosis, accompanied by an eye-catching visual, an explanatory infographic, and images interspersed throughout to break up the text.
Answer
Thanks to my scientific knowledge, I developed a comprehensive communication strategy combining rigorous content with visual impact. To achieve this, I wrote a rigorous scientific article; I designed a consistent creative direction incorporating the brand’s visual elements (modern geometric typography and a graphic style combining geometric shapes, transparencies, and overlays); and I developed an educational infographic. I used a powerful visual metaphor—a femur transformed into a scale—to make the concept immediately understandable.
Thanks to this comprehensive approach, Atlantic Bone Screen now has strategic content that positions the company as a leading expert. The article has become a valuable scientific communication tool and reinforces the brand’s credibility among scientists who are likely to use its services.
Creativity based on listening to the customer, top notch responsiveness!
Quitterie Brossard
Sales Manager
ATLANTIC BONE SCREEN
