LinkedIn article
Biotech
At a glance
Client: Sales manager
What we did: Wrote a LinkedIn article and designed teaser images and infographics
Context & Objectives
The project was part of World Osteoporosis Day. The client wanted to publish a LinkedIn article to showcase their scientific expertise in the field and reach their audience. The client reached out to me because they didn’t know how to make their article engaging and were worried it wouldn’t generate any engagement.
The challenge was threefold:
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to produce content as rigorous as a scientific article,
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as clear as an educational presentation,
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and as engaging as a discussion among peers.
My Approach
To address this, I applied my comprehensive “Visibility Activated” approach, designed for established organizations that are no longer satisfied with their image and want to gain visibility through clear, consistent, and perfectly aligned communication materials:
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Clarification of the communication campaign (objectives, targets, methods) → To ensure the message reaches the right audience from the right angle.
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Understanding the work → To grasp the sectors involved in my client’s research and ensure an accurate message.
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Copywriting and visual design → To give the messages a substantive foundation and an engaging, consistent, and credible visual form
Results achieved
This project made it possible to:
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position the company as a leading expert
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increase its impact on its target audience
Creativity rooted in a deep understanding of the client’s needs, and top-notch responsiveness!
Quitterie Brossard
ATLANTIC BONE SCREEN
Other works
