Scientific Infographics
research institute
At a glance
Client: Research Lab Director
What we did: Infographics illustrating a complex scientific concept
Other works
I think your service was excellent. Clear, high-quality communication. Good management of expectations. And great creativity
Jack Yang
Wageningen University
Context & Objectives
This academic research lab wanted to create an infographic that summarized its project for inclusion in a funding application. They weren’t sure how to make the infographic both visually appealing and understandable to non-experts. So they reached out to me to help simplify their concept without losing the main message and to create a visually appealing graphic.
The main objective was to:
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create an infographic that makes my client’s concept easier to understand
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help funders visualize the project
My Approach
To address this, I applied my comprehensive “Science Clarified” approach, designed for labs and scientific organizations with expertise that is difficult to explain, who want to make their scientific work clear and engaging for the general public:
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Understanding the work → To grasp the areas involved in my client’s research and ensure an accurate message.
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Structuring the message and defining the target audience (sketches and visual style) → To transform scientific complexity into clear, prioritized messages aimed at younger generations.
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Infographic creation/design → To give the messages an engaging, consistent, and credible visual form
Results achieved
This project made it possible to:
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help funders understand the research project my client wanted to implement
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secure funding
