Visual Brand Consistency
biotech
At a glance
Client: CEO
What we did: Redesigned their brand identity to align with their visual identity
Context & Objectives
This biotech company wanted to update a scientific illustration explaining the concept of a nanotechnology-based drug delivery device. The illustration needed to blend seamlessly with the design of the existing website, while maintaining its scientific accuracy and its ability to explain a complex technical concept.
The main objective was to:
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make the visual more striking and appealing to capture attention
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ensure the design aligns perfectly with the client’s visual identity to maintain consistency with their digital communications
My Approach
To address this, I applied my complete “Visibility Enhanced” approach, designed for established organizations that are no longer satisfied with their current image and want to increase their visibility through clear, consistent, and perfectly aligned communication materials:
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Clarification of the communication campaign (objectives, targets, methods) → So that every message reaches the right audience with the right angle.
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Audit of the visual identity and redesign if necessary → So that every message reaches the right audience with the right impact.
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Development of materials → To create print and digital materials tailored to the strategy and aligned with the identity.
Results achieved
This project made it possible to:
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enhance the client’s credibility
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increase its impact on its target audience
