Science Festival
Research Institute
At a glance
Client: Director of a research lab
What we did: Poster and press kit materials
Context & Objectives
This academic research lab needed to create visuals to showcase its work as part of the Science Festival. The lab director didn’t know where to start and found existing visuals cluttered and outdated.
The main objective was to:
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create a modern poster that appeals to teenagers
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highlight the lab’s key research areas
My Approach
To address this, I applied my complete “Science Clarified” approach, designed for labs and scientific organizations with expertise that is difficult to explain, who want to make their scientific work clear and appealing to the general public:
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Understanding the work → To grasp the areas involved in my client’s research and ensure an accurate message.
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Structuring the message and defining the target audience (sketches and visual style) → To transform scientific complexity into clear, prioritized messages aimed at younger generations.
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Poster design → To give the messages an engaging, consistent, and credible visual form
Results achieved
This project made it possible to:
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spark curiosity among the public
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increase engagement with the lab
Other works
